Made an early product idea tangible enough to believe in.

CLIENT

Finches

ROLE

Brand + Prototype Designer

SCOPE

Brand identity / Product prototype / Investor story

THE ASSIGNMENT

Finches came to the studio with an early beverage-and-entertainment concept and a goal of raising a $1 million seed round. Before they could pitch it, the idea needed a name, a product form, and a story investors could actually picture.

MY CONTRIBUTION

In a three-week sprint, I helped facilitate naming sessions, developed the JuiceDrop identity, turned the drop motif into a packaging concept, prototyped the physical product, and shaped the pitch narrative with the founding team.

WHAT IT ESTABLISHED

In three weeks, the idea became a brand, a physical prototype, and a fundraising story people could picture. The COVID-19 shutdown of the events industry later paused the funding path, a real boundary on what the design could accomplish.