I lead UX/UI at Ariat, where I manage designers and stay hands-on with the work. I’m also building Osnara, an AI product for documenting your career.
THREE FLAGSHIP STORIES · LEADERSHIP TO ZERO-TO-ONE
PLAYER-COACH LEADERSHIP / SYSTEMS / IMPACT
I hired two designers, established research, and introduced a shared Figma component library. I lead the work from product decisions through delivery.
0→1 PRODUCT / BRAND / BUILD
I designed and built Osnara to turn work evidence into career stories. Now in early private beta, with a custom design system and brand.
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RESEARCH / BEHAVIOR / SERVICE DESIGN
I led the end-to-end kiosk experience, using clearer controls, choices, and service explanations to reduce uncertainty. The partner reported key-flow completion rising from 62% to 70%.
02 / HOW I WORK
01
I look at customer behavior and what the business needs.
02
I prototype ideas so we can try them and make decisions.
03
I document useful patterns so other teams can build on them.
03 / ABOUT ME